#525 Yeezy taking it to the MAX

Screengrab /Kanye West: Blog

Well I'll be damned. Kanye is loving New Zealand right now! Just two weeks after he gave a shout out to Karen Walker Eyewear on his blog, I turned on my computer this morning to find that he has also showcased MAX's progress bar ad campaign (above), shot by NZer Derek Henderson. It's unknown what percentage of the blog is updated by Kanye himself, but I'd like to think that everything is run past him before it goes up. According to the blog, Kanye (or his people) found the MAX campaign via this trendland post. If you haven't seen the cheeky campaign before (full shots below), it's advertising MAX's new online presence (which I write a weekly blog on), and e-tail store.







I LIKE YOU!