Thursday, June 4, 2009

#554 What's in store at Quarters



I won't hold it against you if you've never heard of Quarters Boutique on Broadway in Newmarket. I hadn't either until Frank who owns it (along with Qubic downstairs) sent me an email about the little video I did on the night of the Air Yeezy launch. Quarters is like one of those Japanese boutiques you always hear about - impossible to find if you don't know about it, but once you know, you know. To put it in hip hop terms, if Qubic is the Jay Z of streetwear stores, Quarters is its Mos Def - slightly more refined and suited to a more sophisticated audience. Frank told me that the reason behind the store's anonymity is that when a potential stockist approaches the Japanese brands he sells (Sophnet, SophnetxVisvim, Uniform Experiment), they're forced to sign a contract with the brands promising to not sell them at ground level on a main shopping street. At the Visvim stores in Japan, no music is played and the retail staff aren't even allowed to talk to customers unless spoken to first. They're peculiar philosophies but they seem to work - the brands all have extreme cult followings.

All the photos below.









Thanks to David Grr for all the photos!

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18 comments:

Anonymous said...

shit dude that is sooo unexpected for broadway, the usual home of supre etc. def gonna have to have a geeze soon.

Emma said...

I want that cowskin rug and the darkwood cabinet!

allie said...

absolutely love the blue shorts. if only i was guy...

Isaac Likes said...

I loved those blue shorts too. That shorts outfit was my favourite one. It was like a schoolboy Where's Waldo.


I'm 25 now. Is that too old to still be trying to dress like a schoolboy?

NEVERRRRR

Christian Castillo said...

I want, no, no -- I (!!!)NEED(!!!) those blue shorts. That is all.

Anonymous said...

Visvim? Ha. Noone has an account for Visvim in NZ.

Isaac Likes said...

These guys do.

Anonymous said...

It must be a collaboration.....SophnetxVisvim?
'Cos wouldn't they include it on their stockist list if they actually sold Visvim?

Anonymous said...

Yeah.....I buy my Visvim from my closest source, Sydney not Newmarket.

Isaac Likes said...

Apologies Anon, you are correct. They have SophnetxVisvim Logans.

Sorry!

Anonymous said...

love the shiny jacket!!! where is this?

Isaac Likes said...

It's on Broadway just a little up from Qubic and upstairs.

The maroon jacket is by a brand called The Hundreds and it's from Qubic.

The black one is from Quarters.

Sian Britton said...

oooh do they stock mens and womens clothes? or just guys? looks awesome

Isaac Likes said...

Hey Sian,
I'm pretty sure it's all menswear. They do eyewear and bags and wallets and other unisex items though so it's well worth a look see!

Simon Hoffmann said...

why is everyone so obsessed with the blue shorts? Alter a pair of dickies, they have that exact colour!!!!
Other stuff rules though, there should be way more underground store culture in nz a la comme des garcons.

Isaac Likes said...

They're actually blue and white stripe Simon, like Seersucker. Very cool. That's why.

Anonymous said...

Don't worry about the blue and white striped shorts.....check out those legs.....Isaac, you sure give Tweety bird a run for his money.

Isaac Likes said...

@ anon - fair call, fair call.