Thursday, August 20, 2009

#752 Lily Montana in Stolen Girlfriends Club - the face of NZ Fashion Week


Image /62 Models

Can you believe NZ Fashion Week is only a month away? Crazytown. The campaign imagery has just been released in Fashion Week's official magazine The Guide (put out by Remix Magazine), but hasn't yet graced the Fashion Week website. Shot by top NZ photographer Derek Henderson and styled by Chris Lorimer, the campaign stars Lily Montana (62 models) as a sexy pin up girl dressed in her real-life boyfriend Marc Moore's label Stolen Girlfriends Club.

Lily's pose on the wing of a US military plane (?) is reminscent of World War Two artworks - I believe at the time airforce pilots had pictures of attractive girls painted on the sides of their planes for good luck. I did a little Google search for 'aeroplane pin up girls', and this original image popped up immediately - you can see the similarities. If you're wondering what fashion has to do with aeroplanes, Air New Zealand is the name sponsor of Fashion Week, so all the campaigns have featured planes in some capacity since they came on board.


Image /The Guide

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48 comments:

JP said...

I effing love SGC. It's the right amount of sexy edginess... I don't think you can go wrong with it.

Anonymous said...

FrontRowDiary.com blogged this on Tuesday. What a slow guy.

John said...

Anna Fitzpatrick anonymously commented that on Isaaclikes on August 20th.

Isaac Likes said...

John - as funny as that would have been, I don't think my flatmate would have any problem publicly shaming me haha

Anonymous said...

SGC sucks, I'm sick of their overpriced crap and the amount of press they get in this country.

Anonymous said...

yes...it is interesting that chris lorimer (who represents a bunch of other awesome nz labels that are a part of fashion week) "chose" to style lily (marc moore's girlfriend) in sgc. either he is really into that label or there are some pleasant little friendly handshakes going on with fashion week and sgc.

Isaac Likes said...

Anon - actually about four or five different outfits were shot, and I believe the ad agency chooses which one becomes the campaign image.

You might remember that last year a Kate Sylvester outfit was chosen as the hero image - and Kate Sylvester wasn't actually showing at NZFW.

As exciting as it would be if there was bribery going on in the New Zealand fashion industry, I just can't see it happening sorry.

Kasey said...

ngahuia in the yellow dress absolutely shits on this.

Anonymous said...

shame to see such a beautiful girl get so retouched, i wouldn't call this photography, but illustration!
why bother getting a photographer, could i done the same only with photoshop and illustrator!!
who is the ad agency behind this?

Anonymous said...

I believe that the outfit and the retouching both fit into the idea of doing a 'pin-up 1950's' style billboard. If any of you have a clue on how the advertising industry works you know the stylist really has no say at all in the end the decision is made by the agency.. I think the clothes look stunning. What would of looked better to suit this image? a shapeless floral frock?

Anonymous said...

I believe that the outfit and the retouching both fit into the idea of doing a 'pin-up 1950's' style billboard. If any of you have a clue on how the advertising industry works you know the stylist really has no say at all in the end the decision is made by the agency.. I think the clothes look stunning. What would of looked better to suit this image? a shapeless floral frock?

Anonymous said...

Here is a shot: http://62models.com/62_display.cfm?&modelid=1599

Erin said...

This is an Air New Zealand image created for their sponsorship of NZFW with artwork by Colenso. I love this image, I think it's good mix of edgy and retro and it feels like as much of a breath of fresh air as you could come with when your brief is fashion and planes!

Erin said...

This is an Air New Zealand image created for their sponsorship of NZFW with artwork by Colenso. I love this image, I think it's good mix of edgy and retro and it feels like as much of a breath of fresh air as you could come with when your brief is fashion and planes!

Anonymous said...

i hate it. if this is the best nz fashion can do, they're are clearly in big trouble. can you imagine international fashion people looking at this image as the pinnacle of our fashion week. embarrassing.

Anonymous said...

Urgh.. Stolen Ideas Club. I can't wait till people stop kissing their ass and wake up to the fact that their clothes are basically awful and unoriginal

Anonymous said...

Even karlas one was better than this. And neither was visually captivating. At all.

Anonymous said...

It has always puzzled me that REmix does the Guide when they don't really have a clue about fashion and def aren't what i woudl call a fashion magazine. anyone know the story behind this?

Anonymous said...

Gosh what a big bunch of bitter people... that attitude is what sets us apart from the world, not our fashion.. lighten up!

Anonymous said...

Not going to apologise for having high standards you goddamn hippy.

Anonymous said...

i don't think SGC need to apologise for being great at marketing themselves, people love and buy their clothes, I think hats off to them for doing so well in a short period of time

Anonymous said...

I like that Stolen Ideas Club!!!! Thats great hahahaha

Its so true

Anonymous said...

Question Isaac:- what exactly do you do besides this blog?

Anonymous said...

one thing that bothers me about the campaign is.. it looks American (ie. the reference, illustration, the feel of era) NOT NZ! so how can this be a true NZ fashion week campaign? no originality! show some NZ reference. I liked when i saw Cybele's yellow dress with the plane in the background better.

Anonymous said...

I think Remix just publishes the Guide, FW owns it and it has nothing to do with Remix as far as I know?

Anonymous said...

i don't understand either why Remix is behind the guide, which is absolutely horrible, styling and photography wise, what are they thinking, all the internationnal media are going to see that S*¨#, why not choosing better people in the industry, photographers and stylists whose works are up there with internationnal standards, not lame remix or pulp style!
It should be No mag, or Black mag or even Pilot, to be behind

Anonymous said...

jealous designers?

Anonymous said...

in theory it should be FQ as they are the only actual FASHION magazine we have. pity they suck though and barely represent our fashion and are full of lame advertorial. the others are pop culture mags that include fashion, the way i see it. actually theres no real reason why any one magazine actually needs to align itself with the Guide, it could be done totally independently without remix slapping their yuck brand all over it. NO is cool and pulp is cool, they aren't trying to be something they are not. the others are a waste of time.

Anonymous said...

Well if you call a designer someone who cuts up images from a magazine, sends them to China and has them copied then yes SGC would be considered designers.
What is apparent with campaigns and designers such as these is that if you have enough money for marketing it is easy to fool the somewhat gullible NZ consumer to thinking what you do is 'fashion'

producergirl said...

SGC are lovely hard working guys who have a real love of what they do. Chris is a fantastic stylist evidenced by how well he has fit the brief given - I think its great to have an opinion but honestly some of you need to put down the tall poppy secateurs and move on - if you can go out there and be more successful better designers or publishers with better design aesthetic go and do it stop being so worried about what other people are doing.

Anonymous said...

Stolen IDEAS Club..... so blah

Anonymous said...

Hahaha oh my goodness! saying "someone who cuts up images from a magazine, sends them to China and has them copied then yes SGC would be considered designers." Do you even know what goes into a design process? you have to cut patterns and they actually have good knowledge on garment making.. p.s they are made in new zealand. Somebody is obviously bitter at their success, they are the only ones in new zealand not taking themselves too seriously

Anonymous said...

let's all have a group hug shall we?

Anonymous said...

I'd like to see how much you can tear up the second fw image to shreds... yes, there is another

Anonymous said...

there are a lot of gutless wonders out there who are terribly cowardly in their attempt to bring people down. We have an amazing industry with such talented people. it's no wonder why so many people and talented stylist's up and leave the country. People like to bring them down to make themselves feel better... shameful.

Anonymous said...

Funny conversation indeed, meeeow... all of that stuff about the fw mag not having photography, design etc as good as no, black and pilot should read the fine print: it's designed by the guy who designs black (and remix) and the fashion was shot by two photogs who work with black, no and pilot and styled by chris and dan who work for all of the above too. and no, I don't work for Remix!

Anonymous said...

blah blah blah, it's ONLY New Zealand Fashion Week PEOPLE! No one outside NZ will care. Only max 20 international buyers and press will see this guide book anyway. oh and Pamela Anderson and her crew. shameful.

Anonymous said...

The main concern here is that Air NZ paid approximately 40 grand, no exaggeration (if not more), for our supposed "greatest talents" to COPY this image from the inspiration picture that Isaac easily tracked down on the internet. This would include approx Photographer 5k, Retouchers 7k, and it goes on ...... Stylist, Hair, Makeup, Production, Props etc... and not forgetting the Ad agency's initial concept price ...mmmm worth it????

Anonymous said...

It is REFERENCING an ILLUSTRATION. Jesus. It's not as if it's COPYING an image from Italian Vogue or anything. It is a modern re-interpretation of an ICONIC image relating to flight. I also dont think that budget for a commercial job is astronomical at all.

Anonymous said...

It is REFERENCING an ILLUSTRATION. Jesus. It's not as if it's COPYING an image from Italian Vogue or anything. It is a modern re-interpretation of an ICONIC image relating to flight. I also dont think that budget for a commercial job is astronomical at all.

Anonymous said...

It's not very 'kiwi' but it looks okay.

I hate excessive retouching, reminds me of the hideous Nicky Watson calender created by Scott McAuley!

Can someone please answer this:

Do SGC make their clothes in NZ or in China?

Issac perhaps you could do a story on which NZ designers make their clothes in NZ and who gets them made in Asia? I remember a small Herald article about this a while ago, but it only mentioned a couple of designers. I don't suggest the idea as a name-and-shame, its a fiscal decision. But it would be nice to have the info-before you get to the shop and check the labels :)

Anonymous said...

Huffer definitely make theirs in China - they even have that weird plastic smell - as they are so mass market. Stitch Ministry too, and Hailwood I think?

Anonymous said...

SGC DESIGNS AND MAKES ALL THEIR CLOTHES IN NZ. THE MAJORITY OF THESE COMMENTS HABE BEEN MADE BY MORONS

Anonymous said...

Treliese Cooper - half made in India/Bali and half done in Hong Kong.

SGC - their knits are done in China and few stuff done in NZ.

Huffer - few samples in nz but if numbers are great, CHINA.

Zambesi - Leather is from China. (i worked there before).

Salasai - Knits and few things are done in China through Charles Parsons Textile.

Cybele's silk prints are done in China so is the fabric.

It doesnt matter where we get things made from. All the NZ designers use China made fabrics from Cooper Watkins, Charles Parsons.

Buttons? from China, Zips? China, Interfacing? China. hmm.. shall we all label where the buttons are from on the label? no.

Just letting you guys know that where it's made isnt important nowdays.

p.s I work at fabric supplier so i know all the dirt.

Anonymous said...

Thanks for the info, I am aware that 90% of fabric is sourced from China.

I like NZ merino.

Also, it is important to some people where things are made actually. Even if fabric is sourced in China, if it is made in NZ then kiwi's get jobs. Obviously mad-made/silk textile production isn't a huge primary/secondary sector here, so unless one wants to live in wool etc you have to compromise. But I would still rather buy NZ made with Asian sourced fabric than 100% asian junk. It is not generally well made. My reasons for not wanting china made stuff are political, environmental, and fluenced by their treatment of animals. Its almost impossible to not own anything China made (LOL) but I still think I am giving them the proverbial finger in my own little way when I buy NZ made ;)

Anonymous said...

I agree, it is not nice to bag these incredibly talented designers, but it should be said by someone that clothes made overseas in china have the reality attached to them that most of the time they encourage slave labour, what is considered to be pets being brutally murdered for their furs, taking work away from our manufacturers and a general sense of not be made so well.

It would be much more appropriate if we were to still recognise how talented our designers are, but also encourage designers to use Nz as their base of making clothing. Even if you don't use fur in your clothes, if its made in the same factory...the blood is on your hands.

Lexy Stone said...

wow mygosh stop baging stolen,I think SGC has done so well making something out of nothing i think they are all incred designers with a fresh sense of style which nz definately needs and i find the label so inspiring,they have done wonders for New Zealand fashion and hope they keep it coming cus i can't get enough! totally think they deserved the cover of the guide book also stolen was a main atraction for style icon Neely Rumi at NZ fashweek because she loves it along with some other nz labels which is definately great publicity for New Zealand fashion/fashionweek and we should be proud of what ther doing.

Lexy Stone said...

ohfuck i mean Rumi Neely wooopsies.