Thursday, October 1, 2009

#860 MRKT by Fabric


Marty and Antonia out front at MRKT by Fabric

It would be easy to walk past Fabric's new location on Teed Street in Newmarket. Besides the letters M, R, K and T and a small grated window bearing the word fabric, there's nothing to suggest that a store lies behind the frosted glass doors at street front. "We'll keep the doors open for the first few days," said Marty, part-owner of Fabric, "but after that we'll leave them closed." It's a cue taken from the Japanese approach to retail - at many of Comme Des Garcons' flagship stores it's seemingly impossible to find your way in, and if you can't, the staff will leave you stranded outside. But I can't imagine they'll be that hard-line when it comes to the average Newmarket shopper. The M, R, K and T are pronounced Market (yes, as in Newmarket), and the store's full name is MRKT by Fabric. "We didn't want to just call this store Fabric," said Marty, "and if we open any other ones in different locations we'll call them all something different."



Like the High Street store, you're bombarded with the overwhelming scent of Comme candles, perfumes and incense the moment you walk in the door. It gives MRKT a lived in feel even though Marty and the team only opened for business this morning. The store itself is housed in the Hayes Foundry building next to Sunglass Bar and one over from Zambesi. It's all polished concrete floors, exposed brick and copper pipes - far more industrial than High Street, so matching furniture was key. "Besides the white enamel boxes and tables, all the fittings in the store were shipped over to New Zealand from Los Angeles," said Marty. "We bought them from a company specialising in original industrial pieces sourced from across the United States." Make sure you check out the changing rooms - in true Fabric style they're about four times bigger than normal and come fitted with a long seat running wall to wall. (Just long enough to take a nap on if you're that way inclined.)



MRKT by Fabric will stock a selection of the same brands as the Fabric flagship (ACNE, Comme Play, April 77, Steven Alan and Red Wing among others, alongside magazines, accessories and fragrances, and they're also the new exclusive stockists of Gubb and Mackie), but will specialise in denim for women and their specialised Americana style for men. "I counted and there are 10 stores for the fluffy-top wearing woman between here and Broadway," said Marty. "So we're not going to try and compete with them, we're just going to do what we do and do it well."































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8 comments:

Simon Hoffmann said...

Look forward to checking this out, looks nicely done. I find staff at fabric have always been aloof/borderline unfriendly at fabric (to me anyway). Would be nice to juxtapose the discreet entry with friendly and attentive service....

Anonymous said...

Must have gone in on the wrong day, staff have always been friendly to me! Great fitout. Be in on the weekend.....if I can find it!

Simon Hoffmann said...

Interesting, the wrong day for about 7 years.. With sporadic moments of friendliness. Maybe its just because I don't buy anything except at the sales....

Anonymous said...

Yawn Simon. I can hear your violin playing from here.

fabric said...

Hey Isaac Thanks for taking such great photos of the new store. Your a better photographer than you say you are. To busy to post our own photos & it didn't help that the camera batteries died, so we have just made a link to your blog from our blog. May not even post our ones we took.

Anonymous said...

LOL at the fluffy top comment. it's newmarket. and the staff are ace! that's why i've liked fabric (oh yeah, and the clothes) because they are friendly!

Simon Hoffmann said...

Come have a chat next time you see me anon, I can teach you the violin...

Anonymous said...

does Gubb and Mackie make americana selvage denim for men? I remember they had these excellent raw denim from japan called enishi. can't find that stuff anymore... pity...