The Twitterverse tells no lies - Auckland boutique MYHART has closed its doors for good, as of today, 21 December, 2009. MYHART's Steve Ferguson writes:
"Having a retail store has been a fantastic experience and working alongside some amazing creatives has been greatly rewarding. The recent distribution [of Lonely Hearts] into all three Area 51 stores and our rapidly expanding export business has prompted our decision to concentrate on the wholesale growth of Lonely Hearts. So fear not Auckland customers! Your favorite Lonely Hearts pieces will be sold through Area 51 in Newmarket and now in High Street central city. Lonely Hearts will also be launching a new website and dedicated online store (Lonely collection only) in mid January to coincide with new season deliveries! You will also see many other exciting developments from Lonely Hearts as we move onwards and upwards. We would like to thank all the wonderful customers who have supported us over the years. See you all in the New Year and Merry Xmas!"
I for one will be sad to see the retail presence go, but hey, it's been a bloody tough year out there so who can blame them? Plus we all know online is the way of the future. Eh? Eh? Eh? All the best to Steve and the Lonely Hearts team. Can't wait to see what you do with your net-shop.
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