Wednesday, December 23, 2009
It's been a while since I did a debate on here, so what better topic to get the ball rolling again than the new Air New Zealand uniforms? Two years on our national carrier must have decided that the Zambesi-designed uniforms were no longer representing the brand, so a change was needed.
This from an industry insider:
"I don't think Yves Saint Laurent or whoever's doing it now could give Air New Zealand the best uniform. They're under the impression that designers can do uniforms. Uniform designers are not fashion designers and vice versa. A uniform has to be a high performance product. It's not about colour schemes or where you're going to put the flowers. These people are on the planes for 12 hours a day and so the uniforms have to stand up like Nike rugby jerseys. No fashion designer's uniform has ever worked or lasted. And then on top of that the people judging your work are the first callers on 1ZB. You have to go to a thousand focus meetings. And you've got sizes ranging from very small Asian women to larger Polynesian men so you can't get a uniform look. They have to perform and they've got to be the billboard for New Zealand - and they have to be recognisable from across the room in Heathrowe Airport. They'll end up in the same situation as last time."
What do you think of the current Zambesi-designed Air New Zealand uniform?
Do you think it should be changed?
Is it a mistake for Air New Zealand to be changing the uniform just two years after it was released?
If they are going to change it, how should it be done?
Is Trelise Cooper the right person for the job?
Is a corporate uniform the way to go or should it be a more sportswear-inspired uniform?
Remember, keep it clean - no swear words or slanderous comments will be allowed.
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