Saturday, January 9, 2010
I feel for Trelise Cooper. Redesigning the Air New Zealand uniforms was always going to be a dog of a job. Just look at what she was up against. First of all, a huge staff body with hugely varying body types. Second, the New Zealand public - hardly the easiest group upon which to unveil anything new. Third, replacing Zambesi - loyalists were always going to disapprove of whatever she did. At first glance, I disliked what she'd designed. But the more I look at it, the more it's growing on me.
If you take a close look at the women's dress, you'll find that the patterns are variations on the Air New Zealand Koru, but muddled up and printed at random across the cloth. When I first looked at it I was convinced it was some kind of unrelated vine or floral print - some of the commenters below even suggested it was reminiscent of wallpaper. Now that I recognise its relevancy, I feel a lot better about the whole thing. As for the colours, well, the staff have already had their say in the Dominion Post this morning: "The flight attendants look like drag queens off the Air New Zealand 'pink' flight." But colours are probably the toughest part of the job. I was never a fan of the teal colours Zambesi chose either.
I approve of the women's coats and the suit with the longer jacket, but I'm not a fan of any of the cropped jackets or the excess buttons. It seems a little finnicky over function to me. I'd probably like to see narrower trousers with the suits, but I guess if you're trying to dress thousands of different-sized women you have to make exceptions. All in all I'm not desperately unhappy with what Trelise Cooper designed, but it perhaps lacks the sophistication and professionalism that the Zambesi uniforms exuded.
I LIKE YOU!