Sunday, March 14, 2010

#1145 Fashion pronunciation for dummies

Image: James K Lowe

I watched the first episode of America's Next Top Model Cycle 14 yesterday. This girl Angelea who'd previously been kicked out from another series was given the opportunity to compete again. She was ghetto fabulous. When asked what had changed since the judges had last seen her, she said, "I bin doin' mah homewuuurk, I bin lookin' at dem campayyyyyyns, I see Gucci, I see Prada, I see Givenchy..." Her pronunciation of the first two companies was spot on. Givenchy, however, was pronounced exactly as it's spelt - Giv-en-chee. Tyra immediately gave her a lesson in correct fashion pronunciation. It reminded me of the above picture, posted by James K Lowe last week. If only Angelea had been given the opportunity to see it, she might have saved herself from potential embarrassment on the world stage. I don't know about anybody else, but I still find it difficult to say 'AIR-mehz' and 'Eddy Slim-MAHN'. Force of habit I guess.



Anonymous said...

The pronunciation of -eu- in Demeulemeester is actually closer to the i in bird than to moo.

Isaac Likes said...


I always say it like moo.

Have I been wrong all these years?

Anonymous said...

dolce e gabbana

should be

dol chay ay ga bah na
like banana
ay not and...xx

Isaac Likes said...

And Lanvin is:


The Boy From Newcastle said...


Anonymous said...

Yeah, definitely not moo.

And the o in Comme isn't like comb at all. This is what the IPA system was invented for, people...

Isaac Likes said...

I'm with you Anon - it's like pronunciation for the American accent. It shouldn' be 'day' in Commed des Garcons either. More like a softer deh.

Anonymous said...

No, day is actually closer to the sound than deh, Isaac! Thanks for agreeing though.

Michael said...

Ann Demeulemeester is like the pronunciation of the word demure:

Ann De-mere-le-miss-ter

Why is Raf Simons pronounced Si-mmons? Sounds awful. Should be Simons as in, "Simon says". It sounds much better and more English than American.

Veronique Branquinho, yeah now this one is hard.

I believe it is: Ver-lique Branq-key-no. However Sally Singer has pronounced it: Brand-key-no. I don't know if it's because she American...