Wednesday, March 17, 2010
New Zealand's magazine market is well and truly over saturated. I once heard a statistic that we have more magazines per capita than any other country in the world. When it comes to fashion, that statistic must be about a billion times more extreme. I've just counted 10 full-sized fashion magazines in New Zealand off the top of my head, and I'm sure there are more. 10 fashion magazines in a country of four million people whose biggest interest is rugby. It doesn't quite compute. Needless to say, it's a crazy competitive market fighting for those advertising dollars - you've gotta stay ahead of the pack. So kudos to Remix for taking it upon themselves to rev up the look and feel of the magazine, starting with a brand new masthead, page size and design which will be released in a new issue on the 25th of March.
I've never been an avid reader of Remix. I'm not much of a music fan - particularly so when it comes to the electronic/techno/house genres - and the fashion has never really been to my tastes. I'm about the fussiest guy in the world when it comes to editorials and fashion stories, and Remix always seems to me to have more a fast-fashion, trend-based look than what I'm interested in.
That said, I'm very interested to see what they do in the new issue, and 310 pages is a massive book. According to the press release, there are 100 pages of fashion shoots. No doubt there'll be something in it for everybody. I'll blog it as soon as it comes out.
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