Photo: Stolen Girlfriends Club A/W 2010 at Air New Zealand Fashion Week
Rumours surrounding the demise of New Zealand Fashion Week have been rife after naming-rights sponsor Air New Zealand chose not to renew their contract for this year's event, but organisers assure me it'll be business as usual come September at the Viaduct. The event formerly known as Air New Zealand Fashion Week turns ten this year, and will continue under the new name New Zealand Fashion Week. "We owe it to the industry to continue an event that helps them have unity in numbers and sell," said NZFW brand manager Myken Stewart via email, "The only change being [that] we are taking our name back... we will be New Zealand Fashion Week which is perfect for 10 years."
The announcement comes just two weeks on from the successful launch of the consumer-targeted New Zealand Fashion Festival, which sold out all 700 listed tickets just hours before the show began. Besides a few gripes about the show's length (it ran 90+ minutes), feedback was overwhelmingly positive, though Myken was quick to mention that the show would be broken up next year. "We could only stage one show this year and had to have a cross section of designers to make it big picture."
Despite my complaints last year about some of the organisers' decisions - including Pamela Anderson's swimwear show in the lineup and date conflicts with international Fashion Weeks, I do believe that our industry wouldn't be in the position it is today if it hadn't been for New Zealand Fashion Week. Here's to plenty more years to come.
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