Tuesday, May 4, 2010

#1220 Stolen Girlfriends Club's first RAFW outing

Models (including Zippora and Jasper Seven and Demspesy Stewart) backstage before the show - photos: Oliver Rose

You wouldn't be a bad guy if you'd ever gone to a Stolen Girlfriends Club show for the party more than the clothing. The guys behind the cult brand know how to throw a good one. In New Zealand, they're legendary for it. Scores of vintage jam jars lined up on the bar, each filled with cocktails more deadly than the last. Oh the festivities. Oh the stories. Oh the hangovers.


But at tonight's show - their first outing at Australian Fashion Week - the jam jars never appeared. Gone were the party favours. In fact, all alcohol was replaced by the teetotalers' drink du jour - Vitamin Water. It made for a different atmosphere to normal. What would typically have been a stumbling, noisy, hysterical affair turned into a somber show conducted in a most orderly fashion. Guests took their seats amidst a quiet murmur that surely included, "Where are the beers?"


When the lights went down, Kiwi model Phoebe Watt's face appeared like the Wizard of Oz, projected onto the back wall. She began to speak (though the voice actually belonged to TV3 reporter Samantha Hayes), eventually screaming at everybody to "Sit down!"


Australian model Tallulah Morton opened, in an orange, tan and black aztec-patterned, digitally-printed dress. The print showed up continuously throughout the collection - in high waisted trousers, boys' shorts and a sleeveless body suit. It was joined by another hero print - a leather look crocodile skin in orange stretch denim - that found its way onto jeans and body con dresses.


Alongside the prints, two key themes emerged. American sportswear - gridiron in particular - and early 90s, Point Break era surfing. Raglan sleeved tee shirts had the appearance of a quarterback's practice jersey, while a very salable white tee's rolled sleeves recalled a running back's shoulder pads. A pair of half black, half melon board shorts came teamed with an oversized hooded shirt; and black backpacks trailed sand all over the catwalk behind the models.


Stolen Girlfriends Club have often been labelled New Zealand's answer to Ksubi. Big on printed tee shirts, big on jeans, big on branding. They're known for taking international trends, making them their own and repackaging them in an easy-to-understand form. In that respect, tonight's show ticked all the boxes. The collection will no doubt be a commercial success.


But showing for the first time in a place like Sydney requires some noise. It calls for something larger than life. Oversized vintage jam jars, perhaps? And Stolen Girlfriends Club's usual fireworks weren't on display tonight. The first time Ksubi showed in Sydney, they put rats on the catwalk. It was a tasteless gimmick, but one that earned them international headlines. One can't help but think that had the Club put something a little stronger than Vitamin Water on the bar and something a little more risque than sand on the catwalk, the results would have been different from what they were - a good show, but not necessarily one that will be talked about for years to come.












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11 comments:

J said...

Congrats to SGC. I don't dig the clothes (The Flintstones meets Guns n Roses) really but it takes some guts and really hard work to show offshore.

Kudos to them and hopefully they get stocked more in Aus!

Anonymous said...

The whole purpose of an offsite show is so you can give free drinks to your guests! Maybe they didnt sort a license. Anyway - good to see the NZ crew take over sydney!

J said...

I thought was the purpose was so that you could get sponsorship from brands not officially sanctioned by the organisers? Although I reckon you might be on to something with the license as well.

Anonymous said...

the whole purpose of an off site show is that they can do what they want.. dumb asses

Anonymous said...

Still rocking the Zara Mirkin influence.

Anonymous said...

love the whole collection , i want it all (ok.. except dempsey's gold shorts hmm)

juliet said...

I think that even tho Zara Mirkin has stopped designing for them, she still styled the collection.

Maybe they decided not to do any gimmicks or have large amounts of booze because they wanted to be taken seriously and not be seen as Ksubi V 2.0?

Cameron Putt said...

I agree with you Juliet. It's the same dilemma that faces any New Zealander making a film about Maori - one ounce of violence and it's Once Were Warriors.

Maybe they couldn't get a liquor sponsor in time? From my understanding, the show only got the greenlight mid-April.

Anonymous said...

Isaac you don't drink right? Isn't it against your religion? so why do you care? aren't you meant to be a fashion commentater?

Isaac Likes said...

Anon - you are correct. I don't drink. You're also correct that I'm a fashion commentator. That means making comments about every aspect of a show, not just the clothes.

Anonymous said...

Shame they showed off site... they miss out on being reviewed by Vogue.com.

Would of been nice to see how the Aussies magazine at the top would of rated them.

Ps: No booze is refreshing for a fashion event, it seems to be all some folks rate on these days.