Photos: Marissa Findlay*
Coming from New Zealand is both a blessing and a curse. Sure, we live in one of the most beautiful countries on the planet, but let's face it - we're down the proverbial buttocks-end of the world. It goes without saying that our home front success stories don't always translate into global triumphs. Our greatest brands are those that use New Zealand's strengths but compete on a global scale - Peter Jackson, 42Below, Weta Workshop, Canterbury of New Zealand, Ice Breaker. The difference between them and the rest (besides, perhaps, a better product and extreme ambition), is that they took a risk, and gave it a go. Another company about to give it a go (though on a slightly smaller scale), is Zambesi.
Zambesi Man designer Dayne Johnston is carting the spring/summer 2011 menswear collection to Paris during Men's Fashion Week, June 24-27. "Our London based agent Robinson Pfeffer is setting up a showroom in Le Marais during Men’s Fashion Week to showcase the Zambesi men’s collection," says Johnston. "Although it's a tough market in Europe at present we managed to pick up two new accounts last season - Nag People in Copenhagen, and online store ASOS."
The collection will be shown to over 20 buyers throughout the week, including Paris juggernauts Collete, L’Eclarieur and Printemps. When he's not at appointments himself (Johnston buys all the menswear imports for the Zambesi stores), he'll be assisting in the showroom. "Here's hoping it'll go well," says Johnston, "I’m feeling really positive."
Best of luck!
*All images are from the Zambesi Spring/Summer 2011 campaign, featuring Michael Whittaker, Vinnie Woolston and Imogen Watt.
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