Photos: Charles Howells and Annie Leibovitz
Well I'll be. No sooner had I uploaded the NZ Fashion Week hero image to the blog this morning than an email arrived in my inbox with a link to the above Annie Liebovitz photo (thanks to Tim for the heads-up). It's from American Vogue's July issue. Both feature models in upright packing boxes with cushioning materials spilling out. The similarities end there. One is a campaign to promote our fair nation's annual Fashion Week, the other an editorial highlighting Alexander McQueen's final collection. The NZ Fashion Week campaign idea was conceived by ad agency Colenso, with stylist, makeup artist, hairdresser and models chosen from the event's Facebook-based New Talent competition. According to Charles Howells, who shot the campaign, the resemblance is obvious, but coincidental. "Yes, we did see the Vogue shoot, but not until after we'd shot the campaign. It's just one of those things that happens," he told me. "We weren't inspired by it in any way. They're similar but very different." So there we have it.
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