Huffer might be on the fence regarding their sexuality, but they sure do know how to run a good Facebook fan page. Check out all the LOLs here. And here's a bit of a rule of thumb for companies getting into social media: if it's shocking, hilarious, exciting, entertaining, terrifying, dark, impolite or just plain ridiculous, it'll probably work. Seeing as it's all about the conversation, you may as well do something big to get people talking. Love or hate = success, lukewarm responses = failure. If you're still not convinced, just check out Air New Zealand's Rico campaign – one week in and they're already up to 260,000 Youtube views.
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