Nothing beats good summer pop-up stores – they liven the city and keep the retail sector on its toes. Plus they're a great way for labels without their own retail presence to give customers a real-life brand experience. Online tee shirt retailers Parinto opened their first ever pop-up store last Thursday in Ponsonby. Situated next door to Agnes Curran in the little courtyard off Franklin Road, the Parinto store will stock all their usual tee shirt prints alongside limited edition pieces not available online – tea towels, cushions, framed posters and baby tees. The Parinto pop-up will be open until December 24th (and possibly longer).
WORLD and Cassius Eyewear have teamed up to create The Cassius Eyewear Pop-Up Store. The store will run in three WORLD locations (Auckland city, Wellington and Sydney) until December 31st. WORLD has hand selected their favourite frames from the Cassius range and are presenting them in a temporary space that they describe as being both "exciting and fleeting". According to WORLD's Francis Hooper, "The sunglasses are innovative, luxurious, inspirational and so fashion! They’re the perfect compliment to any look and their classic yet fashion-forward design makes them the perfect compliment to WORLD!"
From November the 13th until the 21st, the Ministry of Art and Design and Unitec are teaming up to host the first annual New Zealand Art + Design Week. Held in a converted warehouse space on Carlton Gore Road in Newmarket, the week-long event will showcase New Zealand's finest creative talents – plus there'll be a pop-up store on site selling work from over 25 local artists and designers. Prices will range from $40 – $4000. More details here.
If there are any other local pop-up stores that I should know about, please let me know and I'll add them to the list.
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