Monday, December 6, 2010

#1617 Jefferson Hack thinks it's great how fashion bloggers are sitting in the front row


Continuing the never-ending debate about the relevance of print in this ever-evolving digital world, Dazed and Confused's publisher Jefferson Hack (pictured above with Suzy Menkes) sat down with Imran Amed from The Business of Fashion to share his views on the topic. According to Hack, who founded Dazed and Confused in 1992 and Dazed Digital in 2006, a fan has just as much right to express his or her opinion about a fashion collection as a newspaper journalist with years of experience.
"In terms of the hierarchy out there in the fashion world, obviously you know, the editors or fashion critics from newspapers having some kind of animosity against certain fashion bloggers getting in the front row – I couldn't give a sh*t about that, I think it's great. A fan has as much right to communicate and express to their audience about why they love something and what's exciting about it, as someone who also has the historical knowledge and the ability to put that into a very relevant context. Both things are really relevant, and both things should sit side by side, and you can choose. You can decide which voice you want to listen to, you can decide how you want to mix those voices and give yourself a broader, expanded viewpoint."

On the continued relevance of print:
"The web is about the moment so if you imagine going to a rock concert or a live event, the magazine becomes a souvenir of that event, it becomes a souvenir of what's happening in the moment. What's happening in the moment is happening on the web, is happening digitally. And the magazine is really the collected memory of that and that collected memory is something you keep and you refer back to but what happens in the moment is in the instant. It's zooming around you. You click, you take, you share, you file, but the magazine is this collected memory, this souvenir of the culture that's moving fast in front of us. So that's how I see it changing. Magazines won't disappear, they'll even become more important in some ways."

On the importance of changing with the times:
"The old media model – it's a frozen moment in time. The old idea of a magazine – a monthly magazine, a seasonal trend, a 30 second ad clip, it's over. The modern culture, the digital culture is a constant stream and people are now choosing when they want to see things and how they want to see things, it's not the publishers that's dictating it. So the critical thing is listening. And listening and that feedback loop is my innovation loop. Either you adapt to it or you are a dinosaur and you die."

Advice to young publishers:
"Nothing's impossible. Believe in your dream, go create."



Video found via Frockwriter. Although the interview is seven months old, the messages within still hold up today.

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3 comments:

David said...

I wouldn't say the magazines are over because there is still something exciting about receiving your monthly subscription to your favorite magazine in the post. I do however think that in this economical climate that fashion blogging and the fact that is is free and so accessible to the masses makes it as credible as a glossy mag.

mina said...

Of course he thinks its great he employed Susie Bubble at Dazed Digital

Techinsimply said...

I love this posted and absolutely agreed...
I will share it ...and I love Jefferson he is such an open mind. :)

http://techin-style.blogspot.com

love ! :)

http://techin-style.blogspot.com