
You know when you're driving to the Mexican Cafe in Auckland, and (in the hopes of finding a park) you turn right down Federal Street and go past the Korean poolroom and then right again down that tiny one-way street (Kingston)? You know the one. And you're parking and getting out of your car and then it's like, 'Hey, why does that building say Christian Dior on it?' That building is El Jay. The House of El Jay. The former New Zealand manufacturer and licensee of Christian Dior Couture, owned by Gus Fisher. If you're anywhere near my age, you're probably way too young to remember a time when Christian Dior Couture was sold in New Zealand. I am. However, I did at one point start asking questions about the space. From what I heard - and this is going a few years back - it's awe-inspiring, still filled with all the old machines and Dior fabrics, but nobody is allowed to go inside. It's been jealously guarded ever since its closure. Just like Willy Wonka's factory.
But the time has come. The forbidden fruit must be tasted. The secrets of El Jay will be revealed.














































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