Thursday, February 17, 2011

#1744 Jeremy Scott on superbrands and superheroes

Andrej Pejic flipping his hair at Jeremy Scott. Photos: Katherine Lowe

Hats off to Jeremy Scott for putting on an extravagantly hilarious show this afternoon, proving that fashion isn't all about moody models and serious tailoring, but sometimes – just sometimes – it's about having a laugh as well. Besides the spectacle of lurid clashing colours, the pink pig tails and the faux-fur trimmed booties, there did seem to be a message within: a tongue in cheek ode to corporate America – superheroes and super-brands flipped on their heads.

One red tee shirt read Enjoy God in signature Coca Cola font (turn on the TV – eternal salvation is just three easy payments of $49.99). Another proclaimed MILK KILLS. A body con dress came printed with piles of pills – likely the biggest money spinner in this country – while Superman's logo came in reverse, worn by, gasp!, girls with red capes trialing behind their shoulders.

Never one to shy away from being too in-your-face, Scott's boys wore spray on pants with something stiff and bulging stuffed down the front. His girls, on the other hand, wore their camel toes with pride, in the tiniest silver micro shorts imaginable. Barbie turned up in a hot pink bikini under a plastic raincoat, as a woman's orgasmic moans screeched from the speakers. It was all a bit much for my seatmate – he let rip an excited fart, then blushed furiously and apologised for his error.

Scott's clothing might not be for everyone, but he does have a knack for getting his point across loud and clear. And his fans certainly appreciate his efforts – the applause was deafening as he walked the entire length of the runway, handing out winks and high fives to friends and allies along the way.


















Jeremy Scott.

I LIKE YOU!

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