Justin Chung and Lawrence Schlossman.
We're one show in, folks: New York Fashion Week has officially started. At the Steven Alan presentation this morning – which featured a plethora of commercial, wearable summer looks – I bumped into Lawrence Schlossman, the man behind How To Talk To Girls At Parties and Sartorially Inclined. He's one of 20 bloggers that Tumblr has brought along for the Fashion Week ride, the perks of which include a hotel suite and car service for the duration. His sidekick on the grind is photographer Justin Chung, a rookie who has built up a giant fanbase for his menswear-centric streetstyle shots in just six months on the internet. The two are currently working on a collaborative project, said to be the "Illest sh*t you have ever seen on this blogging platform." (Their words.) Always the gentleman, Lawrence sat down for a Q&A after the presentation. Here's what he told me.
Isaac Hindin Miller: What are you excited about this week?
Lawrence Schlossman: Michael Bastian's comeback; Patrik Ervell, just to see what he does cos he's a genius; and J Crew's first real fashion show – they're off the presentation band wagon. I wanna see how they're going to try and compete with the big boys and be taken seriously as a fashion brand when they're selling in my local mall.
IHM: What's your relationship with Tumblr?
LAS: We're just attending shows on behalf of Tumblr. It's good cos they give us relatively free reign on what they want us to do.
IHM: Can you tell me anything about your collaboration with Justin Chung?
LAS: Justin and I are working on something that's going to be different to the typical fashion week blog coverage. It'll be different from what everybody else does, and different from anything you've ever seen before. It's more like a fine art project.
IHM: Are you going to be wearing anything special this week?
LAS: I just wear what I wear. I don't believe that you should dress for where you're going – wear what's functional. I'm wearing a water resistant jacket and LL Bean duck boots because it's raining outside. You shouldn't change up your style for one week of the year, but you shouldn't embarrass your friends or your family either. I'm not gonna bust out my best dub monks in the rain just because it's fashion week.
IHM: Do you find it easier to cover shows by watching coverage online or by going to the shows in real life?
LAS: It's always going to be easier after the fact because you don't need to deal with all the schlepping around. It's also easier when someone's writing about collections after the event, because it's impossible not to take inspiration from what other people have already said. I'm not saying one's more noble than the other but it's definitely easier after the fact.
IHM: Which do you personally prefer?
LAS: Even the most jaded person does still get a little excited to go to the shows. It's like fashion carnival – we do it twice a year and we like it. People who say they don't like it or who act like they're too cool for school, they're lying.
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