Photos: Noah Emrich of NOVH fame.
I walked into UNIS for the first time in January and liked it immediately for two reasons: It smelled good, and it reminded me of the Little Brother outlet store where I worked while I was at university. UNIS is, in fact, very much like Little Brother as a brand – it specialises in basics; primarily cotton drill pants, tee shirts, button downs and unstructured suiting; and its stores are small with an emphasis on excellent customer service and attention to detail. UNIS doesn't carry a huge amount of styles. What it does have is a core selection of products in a variety of colourways. Their well-loved Gio trousers come in three fits – regular, skinny and pleated; the tee shirts come short sleeve, long sleeve and raglan; and the suits come in one fit and four fabrications. Shopping there is not dissimilar to a school uniform (or even a military) outfitter – one guy came in while I was there today and bought the pants in three different colours. And that's exactly how a menswear store should operate. When you find those basic pieces you love, buy them in multitude. It's an age old formula for a reason – it works. UNIS would not be a bad place to start looking.
UNIS is located at 226 Elizabeth Street, New York, NY, 10012.
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