Wednesday, December 21, 2011
Moreporks is an Auckland-based label that I've been watching for the past couple of months. They started out doing five-panel hats in interesting fabrics, and have now progressed to a small collection spanning shorts, shirts, short-sleeve shirts, polos and socks. If I was more of a hat guy I'd be collecting their five-panels religiously, but I'm not, so my first purchase was a pair of their embroidered melange socks. These guys are onto a cool thing: They're catering to that skater/streetwear/Supreme-obsessed guy, but with a New Zealand-centric twist – where other brands might push leopard and camo, Moreporks offers anchors, seagulls and scuba divers (lest ye forget, ours is an island nation). Like most young brands, Moreporks' lookbook styling doesn't do the product justice, but from what I've seen of the garments in the flesh, it's all good stuff. And take it from me: If you still haven't bought your boyfriend/brother/best friend a Christmas present, I assure you he'll love these socks... though he'll probably love you more if you get him a hat.
Check out the full collection here.
p.s. For those of you unfamiliar with the word, a morepork is a type of New Zealand owl.
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