Take it from me: Fashion is no laughing matter. I know this because I've worked in it for nigh on 10 years, I've witnessed actual madness occur at fashion shows, and I've read (and written) enough snooty pieces about the utmost importance of this business on the grand scheme of things to realise that there really are far more people in this industry who resemble characters from The Devil Wears Prada than you might imagine. So nothing does it for me more than a clothing company who isn't afraid to take the mick and poke a bit of fun, all in the name of comic relief. Check Ted Baker's new campaign, which features streetstyle, LOL videos, animated gifs and Fart (fashion art) starring Vice magazine co-founder Gavin McInnes, as Redge Blaker (I'm still trying to figure out how they came up with that name). It's a bloody good time. Here, you'll find tips on how to talk to women, how to dress your age, how to fold a pocket square, and more, plus an amazing collection of animations depicting how to properly twirl a moustache, how to correctly touch tips, and the gentle art of teabagging. Check the videos below, then head over to the campaign page to enjoy a seriously good break from work this Friday afternoon. Enjoy.
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