Search Results for: label/Superette

#1530 The Superette Magazine: Retailers coming full circle – from catalogues to blogs and back again


Photos: Olivia Hemus + supplied If there was one overwhelming lesson to be learned from the recession, it was this: the necessity for added value in today’s economy. Meaning, when there are a billion different places we as consumers can potentially spend money, those outlets that offer the greatest bang for your buck will win. That, combined with the immense growth of social media and social networking, has meant that the best businesses have grown savvy. Fashion retailers are a perfect example. It’s no longer acceptable for a store to offer clothing alone, there has to be an email database,

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#1188 Saturday sifting


Photos: Katherine Lowe You know those days spent aimlessly wandering, attempting to kill time by any means possible? Welcome to my Saturday. Here’s how it went down – Crane Brothers, Auckland Public Library, Bambina, Superette, One, Karen Walker, Kate Sylvester, Fabric, Burger King. Katherine brought her camera along and chronicled what was, essentially, a day of loitering. See below.First stop, Crane Brothers, to hem Katherine’s new made-to-measure pants. She chose a one and a quarter inch cuff. Next, a quick visit to sign up at the Auckland Library, where, on my Dad’s orders, I attempted to borrow a copy of

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